RepHike
RepHike is a Buffalo, NY-based tech startup that helps brands find their ideal micro-influencers and manage campaign collaborations. The world of online micro-influencers is a pretty new one, but already the market is saturated with many players who look and sound the same. We immersed ourselves in the sector and carved out a unique, relevant and authentic personality for RepHike - one that stands head and shoulders above the crowd. Founders Shashank, Olivia & Abhishek were a cool team to work with and we were happy to hear that the rebrand helped them grow and land an acquisition.
Brand strategy • Visual identity • Website • Investor decks • Sales decks • Print
The more we studied the competition and learned about "micro-influencers", the more we were able to get under the skin of what the project was really about. The competition is characterized by vibrant colors, technical marketing jargon, a fixation on data & tech, digital illustration and generic digital fonts. They look, feel and sound very similar. Everyone talks about these so-called micro-influencers as if they were just data points for the brand's bottom line.
These observation gave us clear direction. Unlike the competition, the RepHike brand identity would be characterized by natural colors, plain speak, a focus on people, photography and fonts with humanity & personality. The brand message find your people became the prominent piece of communication, with the name RepHike taking a back seat. Whenever possible we avoid the word micro-influencer, talking instead about people, partners or creators.
“The rebranding is where we saw the push in our growth — we got the right messaging down that sat well with customers. We definitely felt it. We’ve seen 300 percent growth from last quarter to this with the rebranding.”
Olivia Goldstein. Co-Founder, Rephike
